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February 2025 (V.57)





*Welcome to the February 2025 Edition of Biz Buzz Newsletter!*

This month’s newsletter highlights a community workshop, as well as local and state opportunities for financial assistance. In this edition:


* *Employment Training Panel (ETP)*
* *California Competes Tax Credit*
* *Sales Tax Update (3Q 2024)*
* *Hope's Corner Corporate Volunteer Opportunity*
* *Resource Spotlight: **TRUST *

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Employment Training Panel (ETP)

The Employment Training Panel (ETP) [ https://etp.ca.gov/ ] is a state program that helps California businesses fund employee training to stay competitive. Funded by a tax on employers, ETP provides financial support for vocational training, with a focus on businesses facing out-of-state or global competition. The program is performance-based, meaning businesses are reimbursed only after employees complete training and retain well-paying jobs. Since 1982, ETP has reimbursed over $1 billion to more than 80,000 businesses. Small businesses and those in high-unemployment areas may qualify for additional incentives. Employers co-fund training for existing workers, and ETP also supports training for unemployed individuals.

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California Competes Tax Credit

*Apply for Up to $214.7M in Tax Credits – GO-Biz Hosting Webinars*

The next California Competes Tax Credit (CCTC) application period opens February 24, 2025, with at least $214.7 million available for businesses looking to expand in California. The deadline to apply is *March 10, 2025, at 11:59 p.m. (PT)*.

To help businesses navigate the application process, *GO-Biz* is hosting free webinars:
?? *February 26, 2025* – Details and Registration [ https://business.us18.list-manage.com/track/click?u=3da1cf062778afecadd465143&id=476c5a95ad&e=431b474fa3 ]
?? *March 6, 2025* – Details and Registration [ https://business.us18.list-manage.com/track/click?u=3da1cf062778afecadd465143&id=af813b4267&e=431b474fa3 ]

For more information, visit www.calcompetes.ca.gov or contact the CCTC team at CalCompetes@gobiz.ca.gov / 916-322-4051.

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Sales Tax Update 3Q 2024

Mountain View’s 3Q 2024 (July to September) taxable sales fell 4.7% compared to Q3 2023, reflecting a broader economic slowdown. General consumer goods dropped 6%, while restaurants & hotels saw slight growth in leisure/entertainment. Autos & transportation and fuel sales declined, following statewide trends. Santa Clara County’s taxable sales fell 1.3%, with the Bay Area down 1.9%.

Sales Tax 3Q24

*Sales Tax Update 3Q 2024 Newsletter [ https://content.govdelivery.com/attachments/CAMOUNTAINVIEW/2025/02/19/file_attachments/3168051/Mountain%20View%203Q24%20Newsletter.pdf ]*

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Hope's Corner RV Meal Program Inv

Hope’s Corner invites corporate teams to *prepare and package meals for 80 neighbors living in RVs* in Mountain View, helping to combat local food insecurity. Volunteering every *Monday and Thursday from 2:30–5:30 PM*, your team will make a direct impact while fostering teamwork and community engagement. *Sign up today: Hope’s Corner [ http://www.hopes-corner.org/ ]*. For questions, please contact please contact Madeline Locke at mlocke@hopes-corner.org.

Learn more. [ https://content.govdelivery.com/attachments/CAMOUNTAINVIEW/2025/02/19/file_attachments/3168046/Hope ]

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*Resource Spotlight: TRUST*

The *TRUST (Trusted Response Urgent Support Team) [ https://momentumforhealth.org/trust-field-response-program/ ] program* is operating in Mountain View, providing a compassionate, non-police response to mental health crises. Launched by *Momentum for Health*, TRUST dispatches trained crisis counselors to de-escalate situations and connect individuals with resources.

This initiative aims to reduce unnecessary emergency room visits and law enforcement involvement, ensuring those in crisis receive specialized, immediate care. As the program grows, it will enhance community well-being and support a more effective crisis response system in Mountain View.

For all mental health and substance use supportive services, call 408-596-7290 or dial 988. 

*TRUST Program Flyers:*


* TRUST - English-Spanish [ https://content.govdelivery.com/attachments/CAMOUNTAINVIEW/2025/02/19/file_attachments/3168044/BHSD_TRUST%20FINAL%20English-Spanish.pdf ]
* TRUST - Spanish [ https://content.govdelivery.com/attachments/CAMOUNTAINVIEW/2025/02/19/file_attachments/3168045/BHSD_TRUST%20FINAL%20Spanish.pdf ]
* TRUST - Chinese - Vietnamese [ https://content.govdelivery.com/attachments/CAMOUNTAINVIEW/2025/02/19/file_attachments/3168052/BHSD_TRUST%20FINAL%20Chinese-Vietnamese.pdf ]
* TRUST - Tagalog [ https://content.govdelivery.com/attachments/CAMOUNTAINVIEW/2025/02/19/file_attachments/3168053/BHSD_TRUST%20FINAL%20Tagalog.pdf ]





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Follow MV Biz on Social Media

The Economic Development team launched Facebook and Instagram accounts. Follow us for resources, events, and business promotions! 

*Facebook [ http://www.facebook.com/mved.biz/ ]             **Instagram [ http://www.instagram.com/mved.biz/ ]*

Want to collaborate a storytelling post? Reach out to our team!



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Contact Us

The City of Mountain View Biz Newsletter supports businesses by providing the latest information and news about business resources, tools, funding sources and tips that can help businesses access opportunities for expanding sales and building capacity.

If you have any questions please email Econ.dev@mountainview.gov <econ.dev@mountainview.gov>

Visit our website to learn more about the Mountain View Economic Development Team and discover valuable resources: econdev.mountainview.gov [ https://econdev.mountainview.gov/home-econdev ]








Economic Development Website [ https://econdev.mountainview.gov/home-econdev ]  Facebook [ https://www.facebook.com/mved.biz/ ]  Instagram [ https://www.instagram.com/mved.biz/ ] 

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