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CENTRAL: How to Build Unshakeable Products and Services with the Product Value Blueprint

* Date: 10/04/2025 1:00 PM - 2:30 PM
* Location: Central Park Library - Redwood Room
2635 Homestead Road
Santa Clara, California 95051 [ http://www.google.com/maps?f=l&hl=en&q=2635+Homestead+Road+%2c+Santa+Clara%2c+California+95051 ]

SCORE SV 2

*Registration is required.* Please pre-register for this event by using this link: https://www.score.org/siliconvalley/event/how-build-unshakeable-products-and-services-product-value-blueprint-8

Join us for an exclusive in person workshop to learn a proven strategic framework that transforms innovative ideas into market-dominating products and services. This workshop presented by SCORE Silicon Valley [ https://www.score.org/siliconvalley ], equips small business entrepreneurs and startup founders with the essential tools to build sustainable ventures that thrive in competitive markets.

*What You'll Discover:* Master the four critical components that separate successful businesses from the 80% that fail within their first five years. Learn to identify early warning signs of product failure and understand how market leaders create unbeatable competitive advantages while ensuring genuine customer demand and scalable commercialization strategies.

*Strategic Insights Through Real-World Analysis:* Examine compelling case studies of both breakthrough successes and spectacular failures to understand the four distinct product archetypes. Discover why businesses falter when critical elements are neglected—and more importantly, how to avoid these costly mistakes in your own venture.

*Immediate Application:* You'll receive practical worksheets and evaluation tools to assess your current products and services, providing actionable insights you can implement immediately to strengthen your market position.

"Attendees will learn:"


* "how to build sustainable solutions that serve genuine market needs (and how to identify them), "
* "how to effectively commercialize their offering "
* "how to remain viable in today's highly disruptive marketplace"

Reserve your spot today and gain the strategic foundation needed to build a business with enduring market relevance and sustainable competitive advantage. Please contact dle1@santaclaraca.gov to register.

*Speaker*

Julian Dean Morais is a visionary product strategist and technology executive with a track record of delivery multi-million-dollar impact at some of the world’s most iconic companies such as Apple, J.P. Morgan Chase, Citigroup, Qualcomm, Yahoo, PayPal and Intuit, specializing in Applied AI, Machine Learning, Data, and Product Management.

Currently the managing partner at X Creative Lab in London, UK, Julian provides strategic management consultancy in AI and digital transformation in various industries such as software, manufacturing, retail, automotive, financial services, and consumer electronics.  His unique combination of Fortune 50 executive experience and deep technical expertise enables him to identify what makes products and businesses truly sustainable in competitive markets.

Julian is a member of the Forbes Technology Council and Harvard Business Review Advisory Council, where he shares insights on emerging technology trends and innovation strategy. He actively mentors the next generation of entrepreneurs through The King's Trust charity in the UK, providing business advisory and product design guidance.

Julian holds an MBA from the Kellogg School of Management at Northwestern University.  He is a sought-after consultant on digital innovation, product development, data, and applied AI.

Click here for more information [ https://www.santaclaraca.gov/Home/Components/Calendar/Event/107171/ ]
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